Fairway Outdoor Advertising of the Triangle East services 30 counties throughout North Carolina. With coverage expanding from metro Raleigh-Durham (Raleigh/Durham is the 28th DMA) cities to small towns out to the coast, Fairway Triangle East has strategically located outdoor units which benefit an array of customers from small home-town businesses to national advertisers.

The Fairway Regional office is located in Raleigh, NC, a city with a vibrant downtown area, brand new civic center scheduled to open soon, museums and home to several well-known schools including Duke University, University of North Carolina and NC State.... Many non-residents are commuting in from surrounding counties and dramatically increasing the Triangle's daily population. This does not account for the 60000+ student population or the thousands of people traveling to the Triangle for area renowned hospitals, entertainment, dining, and University events. Not to mention great college basketball and the 2005-2006 NHL Stanley Cup Champions - The Carolina Hurricanes.

Already a rapidly growing region, the Raleigh-Durham MSA will increase by almost 1 million by 2020 as the area's population continues to be fueled by migration. Between 1990 and 2000, the Research Triangle Region experienced a population increase of 35 percent, compared to the state growth during this period of 21 percent. However within the next five years, it is the smaller surrounding counties that are slated for exponential increases in population as growth spreads from urban cities.

The Research Triangle, nestled in the triangle of Raleigh, Durham and Chapel Hill, added 40,000 new jobs last year alone, with new companies and positions projected to continue to provide employment opportunities. The Research Triangle area is known as the second ''silicon valley'' and home to such big names as IBM, Cisco Systems, Inc., GlaxoSmithKline, Sony Ericsson, Inc., and Fidelity Investments. Key industries include pharmaceutical production, financial services, biotechnology, chemicals, non-profits and electronics.

Due to very strict zoning restrictions in North Carolina, there are many areas within the Raleigh/Durham/Chapel Hill market that are completely zoned out to traditional outdoor. Some of these areas include suburbs such as Cary, parts of I-40 and downtown Raleigh. However, these areas can be reached by use of our Mobile Billboards.

Whatever your target market, with bulletins, rotary bulletins, posters, mobile billboards and tri-visions, Fairway has North Carolina covered!

Source: Census Bureau; Demographics Now; Forbes

Fairway Outdoor Advertising
of the Triangle East
508 Capital Boulevard - Raleigh, NC 27603-1318

P.O. Box 10545 - Raleigh, NC 27605-0545

Voice - 919/755-1900 Fax - 919/832-3802

Total Population: 3,497,700

Median Age: 34.5

Total Households: 1,333,700

Total Effective Buying Income: $57 billion

Median Household Effective Buying Income: $33,399

Total Retail Sales: $33 billion

Adverage Household Effective Buying Income: $43,268

*Source: US Census 2000

Available Advertising Products in this Market: