November 30, 2010

Fairway Installs SmartLink Lighting Controls

Duncan, S.C. - Fairway Outdoor Advertising is installing SmartLink lighting controllers on its billboards throughout the country. SmartLink enables the company to turn off the lighting to unsold faces, remotely track and monitor power outages, power restoration, bulb outages and daily proof of performance.

''This state of the art innovation is another example of Fairway's dedication to improving the environment while providing exceptional service to our customers,'' said Fairway's CEO Mark Moyer. ''Our advertisers will be assured their lighting requirements are being met.''

The SmartLink installation is another Fairway green initiative saving energy. This follows Fairway converting to recyclable material for its bulletins and posters.

Fairway Outdoor Advertising is one of the largest outdoor companies in the country; operating nine divisional offices and five regional offices in primarily thirteen states in the Southeast and Midwest regions of the United States.