POSTER PANELS

Posters are distributed widely throughout the market on primary and secondary arteries to provide complete and instantaneous coverage. Posters take advantage of the fact that 80 percent of the traffic travels on 20 percent of the roadways.

UNIT-OF-SALE
Posters are sold in groups called "flights". Poster flights are sold according to Gross Rating Point (GRP) levels, which correlate to the percentage of the market an advertiser wishes to reach in one day. A #50 GRP flight, for example, will yield daily exposure opportunities equal to 50 percent of the population in a given area.

FREQUENCY & REACH
An average #50 GRP flight builds to a frequency of about 15 times within 28 days. In addition, that same #50 GRP flight will reach more than 80 percent of a market within 28 days.

CONTRACT PERIOD
Customarily sold on 4-week flights. Posting every Monday.

ARTWORK
Less is more, much more when using outdoor advertising to communicate a message. The most effective designs focus on a single idea. An advertiser should consider the most important product benefit to communicate and express that message to consumers.

PRODUCTION
For complete technical specs visit www.fairwayoutdoor.com/specs/

Poster production normally requires two weeks from receipt of finished approved art. Panels should be reposted every 28 days.

Download a viewable and printable Acrobat PDF product sheet of our Poster Panels (file size 355K) Download a free reader from Adobe.